Title Tag
The title tag is written in the
section of the Web
page and after the tags. It’s usually the line<br>
listed in the search results as well. For example, the New<br>
York Times’ title tag is “The New York Times on the Web:<br>
Daily international, national and local news coverage from<br>
the newspaper, breaking news updates, technology news,<br>
sports, reviews, crosswords, classified ad listings.”<br>
<br>
That looks long, but the title tag is usually between 50 and<br>
80 characters including spaces. Different search engines<br>
have different limits so you want to make sure that your<br>
most important words are near the beginning of the title.<br>
When you look at the New York Times’ site, you only see “The<br>
New York Times on the Web”.<br>
<br>
The rest of the title is made up of keywords and phrases but<br>
in fact, you don’t want to put in too many keywords here.<br>
Just place one keyword as the second or third word in the<br>
title. Too many, and your site could be seen as spamming.<br>
<br>
You can also list more keywords in the <META Keywords> and<br>
<META description> sections of the <HEAD> area, but because<br>
these areas have been so abused in the past, a number of<br>
search engines today will skip right past the title tag and<br>
go straight to the Web copy.</P>
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