This is where streaming video comes in. It is undisputed that television commercials are still the best way to attract attention. The advertiser needs to make the product look good in TV, but their primary objective is to attract the consumerÂ’s attention. Their second goal is to make the video memorable enough so that the customer remembers the brand name when they have need of the product. The …

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One of the biggest changes in the online space is the prevalence of online video. It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.

Fast forward to December 2006 and online video is in full swing… Google bought YouTube for US$1.6 billion, and companies like Metacafe pay publishers based on the number of people who watch their …

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Google video is now a fast growing repository of video clips of all shapes and sizes, and has opened up some new strategies for Ecommerce website owners to profit from. Here we will explore how you can use this service to generate customers.

Google video (www.video.google.com) and You Tube (www.youtube.com) are the two main video clip websites. Here, you can search and watch video …

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Maverick Marketing™ Series
You may have noticed that a large number of websites are now featuring videos, everything from music videos, to online training. News is a popular use for presenting website video. You’ve probably heard a lot about RSS (Really Simple Syndication), a format designed for sharing web content like news headlines. RSS will be covered in a future article.

Did …

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Streaming video is a sequence of “moving images” that are sent in compressed form over the Internet and displayed by the viewer as they arrive. Streaming media is streaming video with sound. With streaming video or streaming media, a Web user does not have to wait to download a large file before seeing the video or hearing the sound. Instead, the media is sent in a continuous stream and is …

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Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate video, all too often they are put off by the perceived cost and subsequently find it hard to justify commercially. Furthermore, the process of …

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How to Increase Sales Through Streaming Audio
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered. Before, …

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Whether you just want to provide your friends with a personalized stream of music or you want to share with the world a genre of music you love and have expertise in, it is easy and somewhat inexpensive to start up your own Internet Radio station that sounds as good as the “big boys”.

Today, with flexible personal broadcasting using your own computer, along with independent web-based …

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I'm often asked, “I have no video training but I want to put video on my website to help promote my products and services what can I do?” Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that …

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If a new webcam technology from Microsoft get the go-ahead, then instant messaging could get a whole lot more interesting.

Currently under development at the Microsoft research labs in Cambridge, England, the new webcam, i2i consists of two lenses, which carefully follows an individual's movement. Using an exclusively developed algorithm to cleverly blend what each lens is seeing, …

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