Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.

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Having attracted visitors to your website through prominent search engine placements, it is vital not to lose them by failing to connect. Different visitors will have different priorities and levels of satisfaction. In order to reach and retain as many as possible and to maximize the chances of conversion, you should consider your site’s usability and accessibility.

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Many small companies choose not to invest in a professionally designed website, although a well-designed Web site may raise the company’s level of professionalism and exposure AND drive business and sales!

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Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization converting site visitors to buyers.

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Google recently released a new tool called the “Google Website Optimizer.” Those familiar with testing conversion rates know that the best way to do this is to “split test.” Google Website Optimizer makes split testing multiple variations of a page surprisingly easy and efficient.

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You have either put a lot of effort into your website or you have paid someone else a lot of money to put the effort in for you. Either way, whatever the purpose of the website, you want to get the most out of it. The question now becomes, how you can tell if your website is likely to succeed.

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Landing pages are a critical part of any online marketing strategy. But before we talk about landing pages, it’s important to remember that the two critical success factors to any online marketing campaign is traffic (the number of people that visit your site) and conversions (the number of people that take action when they get to your site).

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Most decisions of consequence require consensus — travel, purchase of business equipment, education, wedding gifts, expensive clothing. The boss or business associates — even your spouse — often need to weigh in and reach agreement that this purchase a good idea. The more expensive the product or service, the more likely it is that the purchase must be preceded by a consensus among several people.

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Driving traffic from PPC (pay-per-click) or email campaigns to your home page is a mistake. You must deliver on the promise in your lead ad copy if you hope to convert traffic. Dumping people on a home page and forcing them to navigate their way to what they want is a strategy for failure.

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The sign-up page for a subscription or white paper is the “money page” for many sites and determines success or failure. An exit from the sign-up page is rarely recovered.

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